You found our list of brand awareness ideas.
Brand awareness ideas are activities geared at increasing the recognition of your brand among existing and potential customers. These ideas help familiarize the public with your product or services. Examples include online contests, charity events, partnerships with other brands, and social media ads. Brand awareness ideas aim to build brand loyalty, grow your customer base, improve profits, and help you stand out among competitors.
Giving out promotional items for college students and event swag bags can be a great addition to your marketing gift strategy.
This list includes:
- internal brand awareness campaign ideas
- innovative ideas for brand awareness
- ideas to create brand awareness
- brand awareness event ideas
- brand awareness product ideas
Let’s get started!
List of brand awareness ideas
There are several ideas to create brand awareness for your product or service, so you must find which works best for you. If you need help with how to go about your promotion strategy, then we have curated a list of brand awareness ideas you can incorporate.
1. Collaborate with Online Influencers
Influencer marketing is fast becoming one of the most popular brand awareness ideas many organizations are adopting. You can collaborate with an influencer to promote your product or service, ultimately boosting brand awareness and familiarity. These influencers often have massive engagements and followers, which will show your products and services to many potential customers. Influencer marketing adds a personal touch to your brand, and with recommendations from these influencers, you can get more lead conversions. However, you should only work with influencers in the same niche as your brand. For instance, it is best to work with a beauty influencer to promote your beauty products instead of a sportswear influencer.
2. Host an Online Contest
An innovative idea for brand awareness is hosting an online contest. You create awareness or recognition for your brand and improve engagement on your social media pages. For instance, you can request customers to post a picture or video of themselves using your product and tag their friends to like their posts. The participant with the most-liked post gets a freebie from the company. Similarly, you can ask your customers to create compelling captions or short write-ups on why your service is the best and get others to like them. This idea builds brand loyalty while targeting potential customers interested in your brand.
3. Utilize Referral Programs
Referrals are among the most effective ideas to create brand awareness around your product or service. Word-of-mouth advertising convinces individuals to purchase a product or service. This system works, especially among family and friends. For instance, you can incorporate rewards into your referral strategy. You can also let customers refer friends and get a discount coupon or low price on selected products. Since customers like a freebie, you can expect them to constantly refer customers to enjoy these discounts.
4. Host or Sponsor a Charity or Social Event
Hosting or giving to a charity event is one of the most popular brand awareness event ideas you should consider. This idea is great because it is a subtle way to build your reputation among potential and existing customers while contributing to a good cause. If you want to put your brand in a positive light, especially in the eye of the public, then hosting a charity event is one way to do this. You can invite the general public to contribute to the cause and give the proceeds to an NGO or help with community services. For example, Bill and Melinda Gates run the Bill & Melinda Gates Foundation, which fights poverty, inequality, and disease worldwide. You can also host or sponsor social events, like concerts, fashion shows, or corporate events.
5. Give Out Promotional Products or Items
Promotional products or items are an effective way of promoting brand awareness to your target audience.
Brand awareness product ideas include:
- branded water bottles
- stationery sets
- keychains
- caps
- bags
- mouse pads
Promotional items will drive the necessary attention to your brand, especially when they are free. You can share these items with participants at corporate or social events. These items are perfect as event swag, and recipients will likely refer your brand to family, friends, or colleagues. Promotional items with your brand name or logo are also a great advertising strategy to attract the public’s interest in the brand behind these freebies.
6. Improve Your Site’s Blog
If your organization owns a website blog, then improving it with new and creative content is a great way to enhance brand recognition. Similarly, you can repurpose existing content with new information. This idea helps you create content that establishes you as an authority in your niche and draws attention to your product or service. You can also encourage your customers to write guest blogs or product and service reviews. Your blog can also be a great way to keep customers updated on the latest developments within the organization and make them feel like part of a community.
7. Provide Discounts and Promo Sales
Almost every customer loves cash back or a discount on a purchase. If you want to improve brand awareness, then discounts and promo sales work excellently. This idea also doubles as a marketing strategy to attract existing and new audiences to your brand. When you offer discounts and promo sales, you are more likely to experience a conversion surge than regular sales. You can offer free shipping, buy more and save more, or even special holiday promo sales. You can also take the idea up a notch by offering free samples of a new product just for awareness or publicity purposes.
8. Use Social Media Actively
Social media is a powerful tool for marketing and advertising, and many organizations are beginning to utilize its benefits. If your organization has an inactive social media presence, then you should work toward changing that. An active online presence helps you discover your customers’ discussions, complaints, or suggestions, enabling you to provide valuable solutions. Additionally, incorporating the latest trends, hashtags, and GIFs into your social media posts can make them more memorable and highly valuable to your target audience. For instance, Netflix is popular on social media for its hilarious memes, tweets, and replies to customers’ suggestions or queries, dramatically increasing customer engagement.
9. Utilize the Power of Social Media Ads
Whatever your target audience, social media advertising is one of the most effective ways to gain attention. Social media ad tools help you showcase your brand to millions of users daily because your product or service will continuously show up on their timelines. Sponsored posts on social media platforms increase your brand visibility and ensure increased conversion and engagement rates. Besides, social media ads are cost-effective advertising methods to promote your brand without spending heavily.
10. Engage In Brand Partnerships
One compelling brand awareness idea that works tremendously is a brand partnership. This idea is beneficial for new brands wanting to break into the market. A brand partnership improves the relationship between two companies and is also perfect for directing massive attention to your product or service. Whether you are a start-up or an established organization, the right brand partnerships help increase conversions and improve your brand’s credibility among customers.
11. Improve Your Organizational Culture
Internal brand awareness campaign ideas should be at the core of your publicity efforts. If your employees genuinely engage in the company’s activities, then they will increase the firm’s public reputation and awareness directly or indirectly. You can conduct internal awareness campaigns and encourage a flexible, friendly workspace that values every employee’s input. This way, you can sell your organization’s vision to your employees, who will reflect this to the public. For instance, Google is popular for its distinctive organizational culture, which demonstrates its work ethic and improves its reputation among users.
12. Create Outstanding Billboards or Sidewalk Signs
You can improve your brand’s awareness by creating outstanding billboards or sidewalk signs to attract your target audience’s attention. Say, for instance, you just started a business in a new location. These billboard and sidewalk signs help customers learn about your brand and build your reputation. If this signage is outstanding, then it will pique the interest of potential customers who want to purchase what you offer. Also, since they are constantly on display, billboards and sidewalk signs create an opportunity to consciously or subconsciously etch your brand into customers’ minds.
13. Adopting a Customer-centric Culture
If you want to improve your brand awareness, then consider adopting a customer-centric culture. Customers enjoy preferential treatment, meaning you can earn loyalty by putting them first. You can provide a round-the-clock customer support service, carry out user surveys, organize events, or even engage their social media posts. Once you can prioritize your customer’s experience and satisfaction, marketing your brand becomes easier. These happy customers will readily refer others to patronize your brand.
14. Contribute to Reputable Websites
Although creating content on your website is an excellent brand awareness idea, you can increase your outreach by contributing to reputable websites. You can donate valuable content through articles, blog posts, or videos. These reputable websites often get massive traffic, making this a great way to get noticed by a large audience. You attract potential customers by contributing high-quality content to these websites with a link that leads back to yours. You also improve your brand’s reputation as an authority in your niche.
15. Invest In Email Marketing Campaigns
Email marketing campaigns are practical business awareness ideas because they help provide personalized communication between the brand and clients. This idea helps foster brand loyalty since it offers customers a direct and personalized approach. Email marketing campaigns also help brand recognition, encouraging constant client engagement and interaction. You can utilize the power of email marketing by creating personalized and highly engaging newsletters that will retain and attract old and new audiences.
16. Produce a Podcast
Podcasts are becoming the latest rave, and almost every businessperson hosts or listens to one. You can use this situation to your advantage by producing a podcast informing, entertaining, or educating the target audience on your product or service and brand mission.
Examples of brands with impressive podcasts include:
- #LIPSTORIES by the Girlboss Radio Network in conjunction with Sephora Collection
- Rise and Grind by ZipRecruiter
- The Message by General Electric
- Why We Eat What We Eat by Blue Apron
Podcasts are a helpful brand awareness idea because they provide a platform that lets you connect with your customers on a personalized basis.
17. Create Unique Branded Short Films
Branded short films are fantastic brand awareness campaign ideas. These short films work well because they allow existing and potential customers to connect better with your brand story. Documentary formats tell true stories that evoke an emotional connection while subtly advertising a brand’s product or service. Of course, a compelling short story might not necessarily guarantee sales. However, videos are highly effective in communicating your brand’s message. In turn, this action will help you improve your reputation in the eyes of the public.
18. Use SEO Tools and Best Practices
Search engine optimization is transforming organizations and businesses by improving their online presence on search engines. You can leverage SEO by creating high-quality content with targeted keywords to help your brand rank. When users search for these keywords, they will find your brand. Once your brand can rank high on search engines, it becomes easier for individuals to recognize your brand and what they offer. SEO tools and practices are helpful because they let you gain insights into your customers’ behavior and interests. You can use this information to improve your brand marketing strategy and stay at the top of your game.
19. Create Demonstration Videos
If your brand is trying to launch a new product, then creating demo videos is a great way to increase awareness of your brand and that product. You can create a video introducing the product, its features, benefits, and how to use it. According to Hubspot, 83% of video marketers say video helps generate leads. Hence, you can utilize the power of creating high-quality demonstrations and how-to videos to persuade potential customers to buy your products. Besides YouTube and Instagram, you can also publish videos on Twitter and Facebook. You can even include a link in your blog post that will direct interested readers to watch and then make a purchase.
20. Host a Q&A Session
Hosting a question-and-answer session can build brand awareness and improve interaction with your existing customers. This idea works well because it lets you know what customers think about your product or service. A question-and-answer session also allows you to answer the most important questions your clients need answers to. This event will help you learn how to improve your customer’s experience and earn loyalty. You can host a question-and-response session on your website, via live streaming on your social media pages, or through popular forums.
21. Use Trending Slang and Lingo
If you are looking for innovative ideas for brand awareness, especially among younger audiences, then you can try using trending slang, terminology, and memes. When you use these popular internet words, you will likely get more attention from your target audience. Many users will resonate with your ads more because they include hilarious, lighthearted, and creative slang. You can alternate internet slang with funny memes and GIFs to connect with these younger audiences. For example, Wendy’s is a popular brand that heavily utilizes this idea. However, you should refrain from heavily incorporating this slang into your copy.
Conclusion
Brand awareness can have a massive and positive effect on your brand’s reputation, customer experience, and even revenue. However, building or improving your brand awareness can be a challenging feat. This action becomes even harder when you need to know the best ideas and campaign strategies that work. Thankfully, we have provided a list of brand awareness ideas you can employ to promote your brand.
To create your own promotional items, you can work with T-shirt companies, custom printing companies, corporate swag vendors, and promotional product companies.
FAQ: Brand awareness ideas
Here are some of the most frequently asked questions on brand awareness ideas.
What are brand awareness ideas?
Brand awareness is activities geared toward promoting a brand, its products, and its services to the public. These activities are often necessary to encourage patronage from new and existing customers while building a positive brand image.
What are some good ideas to raise brand awareness?
Some good ideas to raise brand awareness include hosting or sponsoring a charity or fundraising event and giving out promotional items. Other good brand awareness ideas include working with influencers, maintaining an active social media presence, creating quality content, and hosting contests.
Why is brand awareness important?
Brand awareness is essential because it helps build credibility, sustain brand loyalty, and improve your brand image among new and existing audiences. Brand awareness also enables you to stand out from your competitors and helps you generate valuable leads and high conversions.
