Updated: November 12, 2022

27 Best Conference Swag Ideas for Events

You have found our list of the top conference swag ideas for your next event.

Conference swag is promotional gifts and items given to conference attendees. Event merchandise can vary from promotional products to luxury items and even unusual merchandise. Such items may include tech products, apparel, drinkware, and food. Conference swag may be helpful in promoting a company’s marketing efforts by building brand loyalty and increasing brand awareness.

This list includes:

  • Ideas for conference swag items
  • Conference swag giveaway ideas
  • Conference gift bag ideas

Here is the list!

List of conference swag ideas

From phone chargers to branded apparel, here is our list of the best ideas for conference swag.

1. Wireless Phone Chargers

These QI-enabled wireless charging pads are perfect for salespeople or others who are not always in an office but usually on their phones. Wireless chargers are easily brandable and are available with a wide array of features, such as built-in LEDs.

2. Webcam Covers

Webcam covers are excellent gifts for conference swag because they offer the user security, protection, and privacy. These covers come in various sizes and are compatible with computers, laptops, smart TVs, monitors, and more.

3. Customized Water Bottles

Some of the best conference swag products are those that are practical. Customized water bottles are easy for people to keep at their desks. Thus, the recipients may advertise your company from their desks daily.

4. Branded Apparel

Branded apparel is one of the most popular conference swag ideas. Many companies prefer apparel because it is brandable and versatile, and there are many options from which to choose.

Examples of branded apparel include:

  • Socks
  • Hats
  • Outerwear
  • Beanies
  • Shirts
  • Hoodies
  • Sweatshirts

If you decide to use apparel, then try to choose trendier options, as people may be more likely to wear something that they perceive as stylish.

5. Resistance Bands

If you are searching for a conference swag idea that is less common yet useful, then consider resistance bands. These bands feature foam grips and many fitness lovers admire them. Moreover, resistance bands are portable and perfect for traveling. So, employees who enjoy exercise but travel quite a bit may appreciate this item.

6. Hardback Journals

Even with so many digital devices to choose from, some people still prefer to take notes the old-fashioned way, by hand. Hardback journals make good conference swag because they are available in several sizes and come with various features, such as interior pockets. Not to mention, a company logo looks good, emblazoned in the middle.

7. Petite Zebra Plants

Depending on your industry, opting for plants like the petite zebra plant may make sense. These succulents can make a nice addition to someone’s desk in a physical office or at their home. Most conference swag companies offer these plants in attractive gift boxes, and the pottery is brandable, making this a great eco-friendly option.

8. Snack & Coffee Box

A number of companies offer a wide selection of snack and drinks gift boxes that work well as conference swag. For example, you could provide a  snack and coffee box with an assortment of products. This type of item works to help the attendees fight the fatigue of attending the conference and spread your company’s message.

9. Insulated Coffee Mugs

Some people do not feel like their day has begun until they enjoy a hot cup of coffee. But what about when people are on the go and traveling? Consider choosing insulated coffee mugs as your next conference swag. These mugs are made out of stainless steel and feature leak-proof lids that keep beverages hot or cold for extended periods.

10. Personalized Lanyards

A lanyard is a must-have item for conferences, as it holds a badge that displays a person’s name, credentials, and other information. Offering branded lanyards is a great way to encourage people to wear a lanyard depicting your company rather than the one supplied at the entrance.

11. Power Banks

Power banks come in many colors and styles, so they can reflect your branding well. Before giving these items out as conference swag, consider charging them so that attendees can use them at the conference if needed.

12. Earbuds

Another item that companies sometimes give as conference swag is earbuds. Earbuds make a good conference freebie because people use them while walking, jogging, and during work meetings and calls. As some of the most commonly used devices, earbuds are both practical and thoughtful. There are several different styles to choose from, including wireless Bluetooth, wired, in-ear, and over-the-ear headphones.

13. Bags

Bags are promotional items that can serve as a great way to get your brand in front of a large audience. It is important to note that bags can be costly, so it is vital to research promotional product companies and choose the one that fits your company’s needs. There are many bags you can choose from, including:

  • Backpacks
  • Tote Bags
  • Toiletry Bags
  • Duffel Bags
  • Laptop Bags
  • Travel Suitcases

The other great benefit of giving bags as conference swag is that they are large enough to clearly display a brand’s logo.

14. Bluetooth Speakers

Bluetooth speakers are one of the best conference swag ideas, especially for the tech industry. Giving away these speakers means the attendees can carry their vibe with them anywhere. Most models of Bluetooth speakers offer roughly 12 hours of playtime, and they come in various sizes and colors.

15. Travel Organizer Kits

Travel organizer kits are useful when traveling. These kits help organize your toiletries and keep items from spilling. Travel organizers are a good conference swag idea because attendees can easily pack makeup, shampoo, oils, lotion, and other items neatly into the waterproof kit with no hassle. Most people will appreciate this practical freebie on their next business trip.

16. Toiletries

If you do not like the idea of travel organizer kits, perhaps you would rather give out toiletries as conference swag. Toiletries can come in handy for those attendees visiting the show from out-of-town. Personal care items are a versatile option that can include products such as:

  • Flushable Wipes
  • Lip Balms
  • Stain Remover Pens
  • Deodorant Wipes
  • Hand Lotion

If you want to go the extra mile, then you could give the travel organizer kits stocked with the toiletries needed for an average business trip.

17. Magnetic Whiteboards

Portable magnetic whiteboards are handy to have in the office and at home. For companies looking to find practical and out-of-the-box conference swag ideas, branded magnetic whiteboards may be your answer. The best part of whiteboards is these items can feature your logo and come in many sizes.

18. Umbrellas

Umbrellas are an excellent conference swag idea that comes in handy on a rainy day. This item is eco-friendly and practical and brandable to display your company logo and colors. Attendees may appreciate receiving this promotional item because it is always good to have and is easy to store.

19. Yeti Tumbler

If your company is really looking to make a splash at your next event, consider branding some Yeti tumblers to give away as swag. Yeti stainless steel tumblers make excellent gifts and are durable and efficient at keeping drinks cold or hot as needed. And considering this brand has been all the rage in recent years, it may be what you need to grab that much-needed attention for your brand.

20. Ray-ban Wayfarer Sunglasses

Ray-Ban’s name is renowned in the sunglass world. In fact, some people even consider Ray-ban Wayfarer sunglasses the epitome of swag. Thanks to swag companies, you can have your custom logo placed on Ray-ban sunglasses to give as a promotional gift at your next conference.

21. Custom Vinyl Stickers

Stickers are an easy way to show your logo to the world. Vinyl stickers are widely available and are a great swag idea for conferences because they are cost effective. The other benefit of choosing stickers is that they can be styled into nearly any color, shape, or design that you can imagine.

22. Charging Desk Organizers

Clients, employees, and teammates may find these charging desk organizers very useful. Some people consider desk organizers hyper-functional conference gifts because they help keep desks organized and clean while also providing a charging solution for phones. In fact, these products are compatible with all QI-standard phones that are capable of wirelessly charging. Another bonus is that these items usually come with LED indicator lights, and your company logo can be either heat or laser engraved to add the finishing touch.

23. Custom Tile Mates

Custom Tile Mates attach to keys, purses, and other items that people commonly misplace. These devices work by using Bluetooth to ring within a 200-foot radius when triggered by a mobile device. Custom Tile Mates make great conference swag because they are customizable, waterproof, and not as common as other promo products.

24. Happy Hour Kit

Happy hour freebies are yet another great conference swag idea. These products are a great way to promote well-being and encourage fun. Attendees can use these goodies to host family or friends. Items to consider for a brandable happy hour kit include:

  • Coasters
  • Cocktail Shaker
  • Tumblers
  • Gin, wine, or whiskey bottles
  • Insulated travel cooler

If you like the idea of a happy hour swag box but want to include those who prefer non-alcoholic beverages, then you could alter the offerings.

25. Stress Balls

Stress balls make excellent freebies because they are versatile. These balls can be used for stress but also work as rehabilitation and auxiliary tools. Moreover, stress balls can also be used as motivational objects to help employees focus, relieve anxiety, and concentrate. Stress balls are easily customizable to feature your branding and are usually well-received as conference swag.

26. Mouse Pads

Mouse pads are useful when working at a computer desk. These accessories make great swag for events because you can print your company logo and include a motivational quote to go with it. For example, you could include “Good vibes only” next to your logo. It is usually best to choose rubber mouse pads as they are easy to clean and non-slippery, but there are many styles on the market.

27. Yearly Planner

Many people still use planners to schedule meetings, events, and tasks. Yearly planners include a calendar, a state map, and a list of holidays, making them helpful for keeping people organized and on track. Having your brand name printed on the cover will make for a great promotional item at your next tradeshow.


Conference swag is a great tool to help promote fun while communicating your brand image. To ensure that you get the most out of your conference swag, choose ideas that are creative and leave a lasting impression. It is also important to choose the swag from reputable companies that offer durable and quality merchandise. Finally, always ensure that the promotional item fits with your brand and features your company’s logo and colors.

FAQ: Conference swag ideas

Here are common questions and answers about conference swag.

What is conference swag?

Conference swag is free merchandise that companies hand out for promotional purposes to attendees of trade shows or conferences. Though brands are not limited to the type of promotional products they can give away, the merchandise should align well with the brand.

How do you choose the right conference swag?

Choosing the right conference swag will depend on your goal, budget, and industry. There is a wide range of promotional products from which to choose. It is best to take your time and conduct a bit of research to find a reputable promotional products company to help. Connecting with one of their sales agents can help you narrow down the types of products that fit your budget and align well with your brand.

How much swag should I take to a business conference?

It is important to bring enough swag to the conference so that you have something for every visitor. In general, this count may mean taking somewhere between 100 and 5,000 items. To get a better idea of how many items you need, you may be able to call the event coordinator and ask how many attendees are expected.

What do you put in a conference swag bag?

Conference swag bags can contain a wide variety of promotional items. For example, you could include a t-shirt, insulated coffee mug, pens, journal, sunglasses, water bottles, Bluetooth devices, and more.

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