You found our list of client appreciation ideas.
Client appreciation ideas are events and gifts businesses extend to loyal customers to show gratitude for their commitment and dedication to the company. These ideas show that the business recognizes the client’s loyalty and is grateful for the trust and patronage. Examples include giveaways, company merch mini gifts, and free shipping or upgrade. The purpose of these activities is to say thank you and ask the client to keep coming back.
Client appreciation ideas are similar to marketing gift strategies. To show appreciation to clients, you can send them VIP gifts, hold a virtual event, or give them corporate swag.
This article includes:
- client appreciation event ideas
- customer appreciation giveaways
- virtual customer appreciation ideas
- inexpensive client appreciation gifts
Let’s begin!
Client appreciation event ideas
Clients who have remained loyal to your business or brand deserve acknowledgment for their commitment. To show gratitude to these clients, a company can turn to events. Events are social occasions that can help businesses reward loyal clients. Here is a list of client appreciation event ideas.
1. Social Media Recognition
Social media recognition is the easiest and quickest way to show appreciation for clients. Businesses can write a short thank-you message to loyal clients and tag the client’s online handle. Companies can connect these messages to essential days of the client’s life, like a birthday, childbirth, career growth, and health success. Social media recognition could also be just a random day after the client has shown loyalty to the business. Businesses can get an in-house copywriter to work on this idea.
2. Loyal Client Week
A loyal client week is among the most straightforward client appreciation event ideas. The week will consist of businesses thanking various loyal clients. The event can be as simple as sharing a photo or as elaborate as making a video. Companies can create a group video with a list of loyal clients or make unique videos for each client throughout the week. The firm can share the content across its various communication channels. Clients can also get a personalized virtual loyalty logo, stamp, certificate, or belt during the weeklong program. Businesses can have this loyal client week yearly to keep clients happy and appreciated.
3. VIP Client Brochure
VIP client brochures top the list of client appreciation event ideas. Businesses can create an in-depth brochure highlighting the company’s history, values, goals, and service. The booklet can also have a section showing some top clients and recognizing their loyalty to the business. Businesses can offer this brochure for free to members on the company’s online subscription list. This idea is excellent for saying thank you to your clients and promoting the company to other clients.
4. Loyalty Program
Businesses can plan a loyalty program to appreciate their clients. The program can focus on letting loyal clients gain points every time the clients make a purchase. Recipients can redeem these points and use them to purchase more goods. Loyalty programs can also offer a cashback feature open only to regular customers that are redeemable to buy more goods at the store. Loyalty programs are an easy and inexpensive way to thank clients while tempting others to become loyal to the business.
5. Giveaways, Coupons, Promos, and Discounts
Businesses considering customer appreciation giveaways can turn to coupons, promo codes, and discounts as options. The vouchers can be for free or reduce the cost of services. Businesses can open the offer up only for clients with the code. On the other hand, clients can get the promo code during a business-wide promo or sales, allowing clients to enjoy more of your service. One popular promo code feature can be a buy one get one free. Businesses can offer the buy one get one only to loyal customers. Discounts can also work as a giveaway, with companies giving clients a percentage discount for all purchases these select clients make.
6. Sponsorships and Partnerships
Sponsorship and partnerships are excellent options for businesses looking for client appreciation event ideas. Companies will create a link with other firms to offer double the service at a reduced cost. Partnerships with different companies can also help businesses build a relationship and connection that can benefit every party in the partnership in the long run. Companies can sponsor local events and shows that their clients love. This idea shows that the firm listens and is attentive to customers as a business. Sponsorships can also benefit charity organizations on behalf of the clients. Overall, sponsorships and partnerships are great ways to show gratitude to customers.
7. Free Shipping or Upgrade
Free shipping and upgrades are easy, inexpensive client appreciation gifts. Businesses can easily offer free shipping to loyal customers after making a sizable purchase. On the other hand, businesses with a level system or membership plans can bump loyal customers from a lower level to a higher one. Only clients who have remained loyal to the firm for a time should get the upgrade. Companies can use the upgrade system to encourage other clients to be more faithful to the company.
8. Thank-You Card or Email
Businesses can keep the appreciation simple by sending loyal customers a thank-you card or email. Sometimes, the simplest gestures are enough to show that a business is aware and thankful for the services the clients bring. In addition, companies can customize the cards and ensure some personalization in every message.
9. Mini Gifts and Company Merch
Many businesses have merch and other company-branded items. Sending these items as a mini gift at each purchase can show a business’s gratitude to clients. Swag items such as pens, books, caps, bottles, stickers, air fresheners, and mugs can be excellent mini gifts. Companies can see merch items as customer appreciation giveaways that double as a marketing tool.
10. Exclusive Mailing List
Businesses can create an exclusive mailing list that caters only to loyal customers. The mailing list can contain weather updates, new services and products, tips and advice, promo codes, neighborhood news updates, and birthday or holiday messages. Businesses can tell clients to join the mailing list when these clients have shown a level of loyalty, typically through regular patronage. A mailing list is an inexpensive and convenient virtual customer appreciation idea.
Client appreciation gift ideas
Appreciation gifts are more individualized presents showing a company is interested in and connected to a client. If a business would rather offer clients gifts, then there are several options to choose from that are unique and perfect for showing gratitude.
11. Portable Phone Charger
Businesses can offer clients the Nimbler Champ Pro portable phone charger as an appreciation gift. The charger works for all mobile types, and devices can charge up to 80 percent in half an hour. The Nimble Champ holds a 20,000-milliamp-hour battery while giving a 60W max output. The portable phone charger provides antimicrobial protection and allows clients to charge two devices simultaneously.
Learn more about the Nimble Champ Pro Portable Phone Charger.
12. Gourmet Flavored Coffee Sampler
The Coffee AM sample packs include six half-pound packs of flavored coffee. Recipients get cherries jubilee, baklava, chocolate raspberry, blueberry cream, highlander grogg, and rainforest crunch coffee. Coffee AM’s beans are rich in taste and perfect as a leading choice among inexpensive client appreciation gifts. The firm personally light roasts each coffee bean a day before shipping to ensure freshness and richness. For businesses looking to gift clients something warm, tasty, and healthy, Coffee AM is the best choice.
Learn more about Coffee AM’s Gourmet Flavored Sampler.
13. Gift Cards for Online Courses and Classes
Among all the popular virtual customer appreciation ideas, offering to pay for an online course or class is an excellent option. There are many choices, but a Skillshare class is at the top of the list. Businesses can give clients Skillshare gift cards, which they can redeem on the course site. You can select either a three- or six-month membership card, so companies might want to consider which client gets what value. Once clients create an account, they can take any course available on Skillshare.
Learn more about Skillshare Gift Cards.
14. Wine Making Kit
As a business looking to thank your customers for their loyalty, a winemaker can speak volumes. Instead of giving out wine, you can offer an at-home wine-making kit. The Master Vintner Fresh Harvest winemaker is an excellent gift idea for wine lovers. The Master Vintner conveniently makes one gallon of fruit wine. The winemaker has easy-to-use tools and a guide to simplify the wine-making process.
Learn more about the Master Vintner Wine Making Kit.
15. Music Box
Businesses in the music industry or firms with clients who love music can turn to this handmade music chest. This idea shows gratitude and produces beautiful melodies. The themed music chest is one of the top client appreciation gifts. The Spirited Away Music Box is a unique engraved chest with a wooden vintage design that is both classy and aesthetically beautiful. The handmade features show great attention to detail.
Learn more about the Spirited Away Music Box.
16. Love 40 Tennis Basket
The Love 40 Tennis Basket is a top appreciation gift with a sports theme.
The gift basket comes with:
- branded popcorn
- apple cranberry granola
- pistachio nuts
- smoked almonds
- a granola bar
- a bottle of Gatorade
- two cans of tennis balls
- a racket dampener
The basket is a perfect blend of sports snacks and accessories and is ideal for clients interested in tennis. Businesses can rely on this item to show care and attention to the client’s interests.
Learn more about Love 40 Tennis Basket.
17. Dartboard, Cabinet & Darts Set
Few ideas beat a game of darts when building a friendship. Businesses should appreciate loyal clients, and these clients should also feel a bond with your company. The ONE0 Pro Achiever Dartboard comes with one dartboard, three-piece darts, two pieces of chalk, one eraser, and a wooden cabinet. The dartboard is built for durability, making it great for any client.
Learn more about the ONE80 Pro Achiever Dartboard.
18. Carving Knife and Fork Set
A carving knife is a unique gift perfect for a loyal client. The Hammer Stahl carving knife is made from durable carbon stainless steel. Businesses can offer this long-lasting carving knife as a symbol of the relationship the company plans to build with the client. Hammer Stahl offers premium quality and exquisite design, making the knife and fork set a perfect gift for a loyal client.
Learn more about the Hammer Stahl Carving Knife and Fork Set.
19. Leather Spice Bag
Tasteful spices require tasteful packaging, and a leather spice pouch is a perfect option. Businesses related to camping, spices, or cooking can offer this leather spice bag to clients as an appreciation gift. The genuine leather premium kit comes excellently crafted. Businesses can personalize the client gifting experience by choosing one of the three available pouch colors, which are dark brown, light brown, and green. The spice pouch comes with the bag, glass jars, and waxed thread corks.
Learn more about Leather Spice Bags.
20. Glass Jar Scented Candles
Candles are an age-old gift that shows care and gratitude with the hope of lighting up a happy memory for the receiver. The Capri Blue Sandstone Glass Jar offers 85 hours of burn time. The candle is a soy wax blend, making it an eco-friendly choice. The Capri Blue Candle includes a cotton candle wick, wooden lid, glass vessel, and a lovely scent. This gift idea can help you say thank you to loyal clients, and the fragrance will remind them of the business’s gratitude.
Learn more about Capri Blue Sandstone Candles.
Conclusion
Businesses have multiple ways to thank clients that have kept the company busy. These ideas can range from expensive luxury items to inexpensive personal events. Whichever a company chooses, it is wise to leave a message showing how much the business cares. While leaving a message, ensure that the items have the company logo or emblem to serve as an advertisement to new and existing clients. Once other customers see how much the company appreciates loyal clients, they will also feel motivated to become loyal. Businesses can begin with these social events to thank clients while showing other clients the benefit of loyalty.
Next, check out our lists of event attendee gifts, company contest ideas, and virtual event kits.
FAQ: Client appreciation ideas
Here are frequently asked questions about client appreciation ideas.
What are client appreciation ideas?
Client appreciation ideas are events or gifts businesses can offer to thank loyal clients for their dedication to the company. These gift ideas can help ensure your customer’s continuous commitment to the firm.
What are some good ideas for client appreciation?
Client appreciation event ideas include special email lists, loyalty programs, or client weeks. On the other hand, client appreciation gifts can be a wine-making kit, a tennis basket, or a music box. These gifts should ideally be practical and thoughtful.
Why is client appreciation important?
Client appreciation informs your clients that you acknowledge their effort and commitment to the business. These events can make clients feel recognized and loved and commit more to your business. Generally, saying thank you to clients is a great way to keep these clients returning.
How do you hold a client appreciation event?
The steps to holding a client appreciation event depend on the occasion. Some events will require little work. Other gatherings might need businesses to have a merch collection or prepare details and information about clients. Sometimes, client appreciation ideas may require the company to make codes and coupons.
