Updated: March 15, 2023

25 Best Small Business Promotional Items

You found our list of the best small business promotional items.

Small business promotional items are giveaways or products bearing the company’s name, logo, or slogan given at corporate events. These items include Chroma LED Keyrings, Custom Rapid Wristbands, and Business Card Magnets. Small business promotional items are part of a marketing strategy to create awareness about a product, service, or company.

To create your corporate swag, you can work with brandable T-shirt companies or corporate swag vendors. Businesses can give these thank you gifts after a marketing event as a brand awareness idea.

This article includes:

  • small business promotional ideas
  • small business swag
  • free promotional items for small business
  • small gifts for business promotion

Let’s get started!

List of small business promotional items

Small business promotional items influence their recipients into patronage and ensure word-of-mouth advertising for your business. If you are unsure what makes a good promotional item, then here is our list of some ideas you should consider.

1. Totally Promotional Mood Altering Pencils

If you are looking for a gift that will grab the recipients’ attention and create a lasting  impression, then you should consider color-changing mood pencils. At certain temperatures, these pencils reflect the vibrant colors of your choice. You can choose from five color-changing barrel options and engrave your company’s name. In addition, you can print your company name in 18 other colors to create a colored pencil that reflects your brand. These Mood Altering Pencils make for a cheerful yet practical swag item to give out at your business events.

Leans more about Totally Promotional Mood Altering Pencils.

2. Quality Glass Personalized Engraved Shot Glass

This Engraved Shot Glass is an excellent small business swag item. You can win the heart of your shot-loving customer with this laser-engraved shot glass. To personalize this item, engrave an imprint of your brand’s name and logo onto the glass. Unlike painted or stamped versions, you can be sure your text will not fade away. Most recipients will appreciate this gift because it is a nice addition to any home bar.

Learn more about Quality Glass Personalized Engraved Shot Glass.

3. OpenStanding Custom-Branded Wooden Laptop Stand

A laptop stand is a handy item that holds up laptops and tablets for an elevated view and an easy typing experience. The OpenStanding Custom-Branded Wooden Laptop Stand is a meaningful promotional swag item that fits most laptop sizes. You can engrave your business’s logo on the laptop stand for a more detailed look. This custom-branded wooden laptop stand is lightweight and easy to move. Recipients can assemble and disassemble the stand in minutes.

Learn more about the OpenStanding Custom-Branded Wooden Laptop Stand.

4. Identity Links Non-Stick Pizza Cutter

Most customers like pizza, so your recipient will greatly appreciate a Non-Stick Pizza Cutter. You can highlight your brand’s name, logo, or slogan on the handle. This roller slices through pizza easily and comes with a non-slip grip so you can comfortably handle the cutter. The recipient will easily be grateful for this pizza cutter because it helps slice through pizza, pastry dough, and cheese.

Learn more about Identity Links Non-Stick Pizza Cutter.

5. 4AllPromos Hinged Silver Laser-Engraved Money Clip

Money clips are a handy replacement for wallets. This silver circle money clip is a stylish way to securely carry large wads of cash without a wallet. You get to laser engrave your company’s name or logo on the front of the silver plate, ensuring your brand remains visible as long as the recipient uses it. Most folks will be excited to receive this item, as it will ensure brand recognition and loyalty.

Learn more about 4AllPromos Hinged Silver Laser-Engraved Money Clip.

6. Custom Ink Branded Highlighter

A highlighter is useful for emphasizing important parts of a book or document, making it one of the top free promotional items to give out at corporate events. You can choose from pink or green and print your company’s name or logo on the highlighter. Custom Ink offers a variety of fonts to help you create a unique highlighter for your brand. This highlighter makes for the perfect promotional swag, whether the recipient is a student, teacher, or corporate professional.

Learn more about Custom Ink Branded Highlighter.

7. GotPrint Customizable Business Card Magnet

A Business Card Magnet is one of the best free promotional items for small business ventures that want to build brand awareness. These cards work just like regular fridge magnets and are the perfect way to create a lasting impression in the recipient’s mind. You can choose what color, shape, size, and design you want to appear on the front of the magnet. Business Card Magnets are durable, cost-effective, and practical promotional swag for customers and prospects.

Learn more about GotPrint Customizable Business Card Magnet.

8. PromoLeaf Collapsible Swiggy Bottle

A Collapsible Swiggy Bottle is an impressive promo swag product for small businesses. This sillicone bottle has a screw-on, spill-resistant lid. The collapsible design makes the drinkware compact and easy to move around. The insulated bottle can keep liquid cold or hot for several hours. You can choose from various colors, including blue, red, white, and black. Additionally, laser engraving your logo or company’s name on the bottle cap increases brand awareness.

Learn more about PromoLeaf Collapsible Swiggy Bottle.

9. Quality Logo Chroma LED Key Ring

If you need small gifts for business promotion, then consider getting a Chroma LED Key Ring. This promotional item is a valuable tool that serves as a key holder and houses functional LED bulbs that work as flashlights. You can choose from eight bright colors and laser engrave your company’s text or logo on the barrel to represent your brand. The recipient will find the key ring useful when they need extra light.

Learn more about Quality Logo Chroma LED Key Ring.

10. 4imprint Plastic Hand Fan

A Plastic Hand Fan is a cost-effective promotional idea for small businesses. This idea is handy for recipients, especially when you hold outdoor events and want to keep them cool. The fan’s handle can bear your company’s logo, name, or slogan. In addition, you can select from four different colors. With these fans, you can keep your recipients comfortable while ingeniously promoting your business.

Learn more about 4imprint Plastic Handheld Fan.

11. DiscountMugs Calendar Mouse Pads

You can consider the DiscountMugs Calendar Mouse Pad for a gift that doubles as a two-in-one practical item. This mouse pad’s soft woven polyester and rubber are non-slip, so you do not have to worry about unnecessary mouse movement. In addition, businesses can imprint the calendar and company logo on the pad’s surface. The recipient will appreciate this idea because it aids in smooth mouse movement and helps them keep track of the day and month.

Learn more about DiscountMugs Calendar Mouse Pads.

12. ePromos Golf-Shaped Custom Lip Balm

You can impress customers, associates, prospects, and even employees with this Golf-Shaped Custom Lip Balm. Stored in an eye-catching golf ball-shaped container, this balm moisturizes and protects lips. This natural beeswax lip balm contains a cooling, natural mint flavor. Also, you can imprint your company’s logo, name, or personalized text on the container. You can win extra points among your customers when you give them this unique lip balm, especially if they are golf lovers.

Learn more about the ePromos Golf-Shaped Custom Lip Balm.

13. Custom Earth Promos Antibacterial Sanitizing Wipes

Antibacterial Sanitizing Wipes are essential items that help recipients maintain good health. You can promote personal hygiene by customizing and distributing these sanitizing wipes to customers and prospects. These wipes come in multiple colors, and you can choose the imprint type and size. An antibacterial wipe is a thoughtful present because it helps keep hands and surfaces clean.

Learn more about the Custom Earth Promos Antibacterial Sanitizing Wipes.

14. eXpo Branders Light-Up Fidget Spinner

Fidget spinners are one of the most popular stress-relieving toys. Fidget spinners are a promotional item most individuals would appreciate receiving. The spinner has a multi-color light with three different display functions. You can choose from five colors and also imprint your company’s logo on the spinner’s center. This promo item is a great idea because it helps recipients who are easily nervous, bored, or distracted.

Learn more about eXpo Branders Light-Up Fidget Spinner.

15. Zazzle Customizable Wall Clock

A special small business promotional item to consider is a customizable wall clock. This idea makes for a wonderful small business swag item you can give customers or clients as part of your brand awareness campaign. The silent clock comes in various colors, and you can imprint your company’s name or logo with the AcryliPrint HD process. Also, this clock comes with a preinstalled backside for easy mounting. The recipient will appreciate this promotional item for their home or office.

Learn more about the Zazzle Customizable Wall Clock.

16. Pristine Screens Custom Microfiber Towel

You can easily impress your customers, associates, and other brand stakeholders by presenting them with this Custom Microfiber Towel. The pristine towel has unlimited color options, so you can combine as many colors as you would like. Recipients can use these soft microfiber towels to clean surfaces, including eyeglasses, mobile phones, and computer screens. The firm will include your logo or brand’s name anywhere on the towel. When giving this towel as a gift, you can choose a cellophane, PVC, or customized box package.

Learn more about Pristine Screens Custom Microfiber Towel.

17. CustomUSB Custom Key-Shaped USB Flash Drive

You can take your small business promotional strategy up a notch by presenting this Key-Shaped USB Flash Drive to recipients. You can laser engrave or color print your business name, logo, or slogan on both sides of the flash drive. The flash drive has a polished aluminum body and a waterproof USB chip with a shiny gold or silver finish. The recipient can easily fit this USB device into their keychain, making it a unique promotional item they will remember and appreciate for a long time.

Learn more about CustomUSB Custom Key-Shaped USB Flash Drive.

18. Adco Custom Laser-Engraved Aluminum PopSocket with Car Mount

One lovely small business promotional item is laser-engraved PopSockets. PopSockets are handy mobile accessories that serve as cell phone stands and also help with grip. The Adco Custom Laser-Engraved Aluminum PopSocket with Car Mount is available in five different colors for customization, and you can engrave your logo on it to create an impressive design. You can affix the car mount to a car dashboard, wall, locker, refrigerator, and even a bedpost, and it does not leave behind residue when you remove it.

Learn more about the Adco Custom Laser-Engraved Aluminum PopSocket with Car Mount.

19. Personalization Mall Tie-Dye Luggage Tag

A Tie-Dye Luggage Tag is one of the most thoughtful small gifts for business promotion you should incorporate. Luggage tags help owners easily identify their luggage and never mistake it for another’s. You can choose from four color options and a personalized design of your company logo at the front. The tag offers a space at the back to write up to four lines of text. This tag comes in two sets and fits almost any type of luggage and different bag type. The recipient will find this item useful because it ensures they never have to misplace their luggage at the airport or train stations.

Learn more about Personalization Mall Tie-Dye Luggage Tag.

20. ePromos Champion Logo Imprinted Jump Ropes

If you are searching for a promo item that appeals to fitness enthusiasts, then check out the Champion Logo Imprinted Jump Ropes. These polyester ropes have soft EVA handles that you can customize from four color options. You can imprint your company’s logo or name on the handles in any font. These jump ropes are easy to carry, making them nice small business swag your recipient will enjoy using.

Learn more about the ePromos Champion Logo Imprinted Jump Ropes.

21. VistaPrint Personalized Stress Reliever

This stress reliever makes for a perfect promotional item small businesses can give customers, prospects, and employees. The VistaPrint Personalized Stress Reliever is heart-shaped and made of polyurethane material. You only have to choose the color and add your logo in a single color print. A stress reliever is a meaningful gift for your prospects because it helps them relax their nervous system and muscles.

Learn more about VistaPrint Personalized Stress Reliever.

22. Underabuck Custom Full-Colored Sleep Mask

A sleep mask is a nice promo item that should be on your list of small business promotional ideas. This Custom Full-Color Sleep Mask’s luxurious polyester satin is soft on the eyes and comfortable to sleep with for long stretches. You can customize the inner and outer parts of the sleep mask with full-color designs of your choice, add personalized woven tags, and include your brand name or logo where you want. This sleep mask is a great giveaway, especially if your business offers hospitality services.

Learn more about the Underabuck Custom Full-Colored Sleep Mask.

23. Geek Tech Wheat Recycled TWS Wireless Earbuds

A wireless earbud is an excellent promo item that will appeal to tech enthusiasts and those who enjoy working with music. These TWS wireless earbuds’ unique 35 percent recycled wheat husk gives them a distinctive look. Additionally, these headphones can play for up to four hours before recharging. Recipients can use these earbuds in mono or stereo mode, with a built-in microphone and multi-function button that sends, receives, and redials calls. In addition, you can imprint your company’s name or logo on the case surface for an appealing brand swag the recipient will be excited to receive.

Learn more about the Geek Tech Wheat Recycled TWS Wireless Earbuds.

24. Custom Rapid Wristbands

Custom wristbands are affordable small business ideas, especially if you are working with a budget. You can choose the type of material you want, whether silicone, plastic, or vinyl. Also, Rapid Wristbands offers a wide range of customization options. You can select large fonts, multiple colors, and thick or thin bands. You can also choose between ink-injected or engraved bands. Rapid Wristbands even provides latex-free wristbands for those with allergies. These items are great for brand awareness, promotion, and event commemorations.

Learn more about Custom Rapid Wristbands.

25. EverythingBranded Sunglasses With Bottle Opener

If you need a unique promo item, then these sunglasses with a bottle opener should be on your list of promo items. You can choose from five color options and imprint your company’s name, logo, or any advertising message on the side of the frame. These foldable sunglasses provide UV400 protection for the eyes against harmful sun rays. Additionally, the sunglasses come with a metal bottle opener at the end of the frame to crack open bottles anywhere, anytime.

Learn more about the EverythingBranded Sunglasses with Bottle Opener.

Conclusion

Unlike large corporations, small businesses must work extra hard to ensure their target audience recognizes their brand. Hence, small business promotional items are essential to market your product, service, and business. This practice ensures brand recognition, patronage, and loyalty. Our small business promotional ideas list is handy, especially if you seek cost-effective marketing items recipients will appreciate.

For more swag inspiration, check out these articles on swag ideas for employees, promotional items for college students, and event attendee gifts.

FAQ: Small business promotional items

Here are some frequently asked questions about small business promotional items.

What are small business promotional items?

Small business promotional items are items bearing the company’s name, slogan, or logo given to customers, prospects, associates, and employees for brand recognition.

What are the best promotional items for small businesses?

Small business promotional items include tie-dye luggage tags, calendar mouse pads, business card magnets, and flashlight keyrings. Other great gifts include sunglasses with bottle openers and fidget spinners.

Why should small businesses give promo products?

Small businesses should give out promotional products because they help increase brand awareness and loyalty. These items serve as indirect means of advertising your business because your brand will always come to mind whenever the recipient uses them.

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Content Expert at teambuilding.com.

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